On Screen Size
It has been a difficult road for indigenous smartphone maker Micromax to actually survive in the intensly competitive market. It has not only survived but has moved on to be among the top three players in the Indian smartphone market in terms of market share. Hugh Jackman a.k.a. The Volverine could turn down the offer to join with other mutants but Micromax roped him in as its brand ambassador. Since then, it has been on a phone-launch spree, bringing handset after handset to the market across price ranges.
This year some of its landmark launches include the Moto E competitors, the Unite2 and Canvas Engage, a host of other smartphones and as a first, it has even launched two Windows Phone devices. It seems Micromax is leaving no stone unturned to gain the maximum share of the smartphone market.
In contrast, Samsung has only launched 4 smartphones in the Indian market this year.
On Price Range
Usage on Front Cameras
Front cameras are now in 88% of the smartphones launched in 2014. Applications like Snapchat and Skype also require a front camera. This is almost a default feature in every phone launched now. Compared to this, in 2013, 85.71% of smartphones launched had front cameras.
Usage on Dual-SIM phones
You would remember that person who attended calls using one phone and called someone using another phone in the metro trip to your office? Such has become a norm as many people are trying to balance two phone lives, one for the masses and the other for their near and dear ones (they can be used for other purposes as well). But taking care of two devices is difficult and necessitated the introduction of dual-SIM smartphones. Now, people can still call using one SIM and answer the other one (not simultaneously though), but they do not need to carry two handsets. If that was not enough, smartphone makers have also taken this trend seriously and introduced a host of dual-SIM capable smartphones in the market.
Leading the race are all indigenous phone makers like Karbonn, Lava and Xolo. But the big brands are also taking note of this trend. HTC introduced a dual-SIM variant of its flagship device One last year and there is no reason to think that it will not do the same this year too.
Android Dominate Always
High cost of iOS devices and less apps on Windows Phone marketplace has just added to Android’s surge in the market. Moreover, BlackBerry with its latest BB10 OS has also been forced to side load Android apps, further boosting the latter’s popularity in the market. As a result, Android continues to command a huge market share over the years. 2014 is no different as 97% market share in all the phones launched in India this year have Android OS and more are to follow.
Even after having been in the market for more time, iOS has lost ground to Windows Phone devices, because of the high cost of Apple devices, and India being a cost sensitive market with sweet spot pricing at under Rs. 10,000.
On RAM memory
Nowadays, 1GB RAM has become so common that some devices in lower price ranges also come with 2GB RAM. In 2014 so far, 90 phones have been launched with a RAM of 1GB or more, compared to 93 phones in 2013.