How to Perform SEO Analysis on Your Website

Analysing your website to ensure you’ve covered all search engine optimisation techniques is very important. This article goes through all the necessary areas to make sure you take the proper steps.

If you haven’t performed an SEO analysis on your site yet, you should do so as soon as possible. You might be surprised at the improvements you’ll achieve as a result.

Website canonicalisation is a good place to start. Each single web page should load from a single URL. If you have more than one URL leading to the same page, this can dilute the power of that page.

Google Webmaster and analytics setup is next on the list. By using the many webmaster tools Google provides, you are far less likely to make mistakes that penalise you in Google’s eyes. Set up a Google Analytics account and then marry that up with Google Webmaster Tools for the best outcome.

Next, make sure you can associate a specific geographic location with your website. You can do this in Google Webmaster Tools. You will have a better chance of snagging local business and rising in the search engine ranks when people look for local services like yours.

Optimise your title tag by making sure you don’t exceed 55 characters. This will appear as the clickable link in search results. Your meta tags should include relevant information about the content of the page.

Few people think about URL structure but the rule is to keep it simple. Use dashes to separate words too – it makes it easier to read. A simple URL format will also help users work out whether your link is worth clicking on.

Next up is content optimization. Relevancy is vital here, as you want visitors to like what they read. Include keywords and phrases naturally. SEO services in London might provide these services.

Always add alt text for your images as these can grab traffic too. If the image doesn’t display, the alt text describes it instead. Choose small images to save on load time and pick a relevant file name.

Header tags start from <h1> and go through to <h6>. They break up text, making it more readable. They also identify the nature of the content for the search engines. The <h1> tag is most important.

Make sure you have a sitemap. Google will index a new site faster if it has an xml sitemap. If your site is established an html sitemap will do just fine. It allows visitors to find relevant pages.

Robots can be confusing, but the idea is a robots.txt file can be useful if you have sections of your site you don’t want be found by search engine bots. If you have an area accessible only to paying customers, a robots.txt file can ensure it isn’t indexed.

Finally check for broken links. If you find one, remove it or update the link so it leads somewhere relevant. There are link checker tools that will do the job for you. SEO services in London will provide this service too.

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