How did the gift card trend begin? Gift cards are an important part of everyone’s life, but no one knows of its origin. The card, just like other things, started from scratch. It was just an idea derived from a team at Maritz Travel Company’s Individual Awards. The award offered just a paper gift certificate, which was called Exclusively Yours Cheques or EY Cheques. As the years passed by, these offered checks turned out to be a success, as they are redeemable in so many merchants where they can be used in travel tours, shopping and many more locations.